Contractor Solutions
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The Power of Networking
When done with purpose, networking leads to long-lasting results. It strengthens your business, boosts your marketing, and connects you with the people who can help you grow.
Need to Increase Creativity? Take Some Time Off
In the thick of roofing season, taking a break can feel impossible — but what if stepping away is exactly what your business needs? In a fast-paced industry where deadlines never sleep and creativity is critical, learning to unplug might be the smartest move you make all year.
Roofing Marketing for Every Generation
Want to connect with homeowners of all ages? Modern roofing companies need more than just a great product—they need the right message, delivered the right way. From blogs and podcasts to video content, discover how a multi-generational communication strategy can help your roofing business build trust, boost engagement, and stand out in a crowded market.
Expand Success with Immediate Testimonials
Want more referrals and glowing reviews for your roofing business? Building trust with clients is the key to earning powerful testimonials that drive new leads. In this quick guide, we share five simple, proven strategies to connect with customers, ask at the right time, and turn great work into lasting word-of-mouth.
Are You Guilty?
Have you ever been on a sales call and decided to bid the project at a higher price because you knew the homeowner was going to drive you crazy? Thinking to yourself, “I’m gonna add an additional 20% to my proposal price to account for the headache factor. If I get the job great, if not who cares?” Did you still get the job?
Head Trash or High Pressure?
Unpack the emotional barriers and shift your mindset towards selling with confidence. Asking for the sale is not being pushy if you understand why and when to do it!
Winning the Deductible Game
If you’ve been a storm-restoration contractor for more than a day, you’ve likely come up against unscrupulous contractors who compete on the promise of waiving or eating deductibles. This can be a difficult challenge to overcome because while many homeowners recognize they’re breaking the law, they see it as a “white lie” type of crime and think there’s zero chance of them ever getting caught.
Upselling Your Customer to Achieve Higher Profits
Giving your clients options is an excellent way to differentiate yourself and get your clients emotionally invested in their project. Rather than offering one size fits-all type of roofing system, I would strongly suggest contractors educate their prospects on the different options available to them and letting them choose the options that best supports their vision for the project.
Owner of Coastal Windows & Exteriors Named Massachusetts Small Business Person of the Year
Building a successful business from the ground up requires resilience, dedication, and a relentless pursuit of excellence. Stephanie Vanderbilt, owner of Coastal Windows & Exteriors, went from operating a business from a small warehouse space to being named Massachusetts Small Business Person of the Year by the U.S. Small Business Administration (SBA) in 2024.