Fifteen years ago, two brothers launched their roofing business with nothing but determination. One brother brought a background in general construction, while the other had no prior experience. Armed with a part-time technician and a focus on completing small repair jobs, they laid the foundation for what would become a flourishing company.
Have you ever been on a sales call and decided to bid the project at a higher price because you knew the homeowner was going to drive you crazy? Thinking to yourself, “I’m gonna add an additional 20% to my proposal price to account for the headache factor. If I get the job great, if not who cares?” Did you still get the job?
Unpack the emotional barriers and shift your mindset towards selling with confidence. Asking for the sale is not being pushy if you understand why and when to do it!
If you’ve been a storm-restoration contractor for more than a day, you’ve likely come up against unscrupulous contractors who compete on the promise of waiving or eating deductibles. This can be a difficult challenge to overcome because while many homeowners recognize they’re breaking the law, they see it as a “white lie” type of crime and think there’s zero chance of them ever getting caught.
Education, engagement and consistent messaging in online ads can provide a better consumer experience and help direct customers to your roofing solutions.
Navigate the evolving digital age by building trust and long-term relationships through social selling to meet, develop and maintain a strong customer base.
Achieving success in the construction industry is not attainable without customer satisfaction and the success of people working with you.
In the fast-paced world of roofing, the internet can act as a valuable tool to stay informed about industry trends. Learn quick tips to add to your daily routine and improve your digital literacy.
I’m never surprised to hear when our contractors tell me a large percentage of their business comes from personal recommendations. What does amaze me, however, is the number of them who tell me they don’t have a systematic approach to making referrals a consistent part of their lead generation efforts.